Single-brand retailers can offer new experiences too. Small producers need to be organized into farmer companies or producer cooperatives that can deal with Big Retail from a much stronger position. Retailing is the interface between the producer and the individual consumer buying for personal consumption. Should civil penalties be imposed? References – Retail in India. However, the limit of equity participation can be increased in due course of time as we did in telecom, banking and insurance sectors.

Should a minimum threshold limit for investment in backend infrastructure logistics be fixed? There are 53 such cities. For Adidas to sell products under the Reebok brand, which it owns, separate government permission is required and if permission is granted Reebok products must then be sold in separate retail outlets. In case of countries that make foreign direct investment in other countries this process has positive impact as well. Therefore, one of the arguments which inevitably needs to be considered and addressed while deliberating upon the captioned issue is the interests of consumers at large in relation to the interests of retailers. The question of whether or not organized and unorganized retailing can peacefully co-exist is a primary concern.

Retrieved February 08,from http: This could be achieved through liberalized markets, with direct marketing and contract farming programmes, from which farmers could profit, as also more predictable farm-gate prices, steadier incomes and better access to evolving consumer preferences through private investors, especially the organized retail sector.

Industry trends for retail sector indicate that organized retailing has major impact in controlling inflation because large organized retailers are able to buy directly from producers at most competitive prices.

Once modern retailers introduce an organized model, other vendors, including small retailers, would mechanically copy this model to improve efficiencies, boost margins and stay in business. On global retailers have advanced management know how in merchandising and inventory management and have adopted new technologies which can significantly improve productivity and efficiency in ib.

Help Center Find new research papers jultibrand The MNC must also source 30 per cent of its purchases for the business from India.


“FDI in India’s Multi Brand Retail Sector”: How to Get Ready for the Big Play

The reality is that both the organised retailers and kiriana stores exist together, in fact the organised retailers compete with essa other organised retailers. Immediately following the release of this discussion paper, the shares of a number of retail companies in India grew; domestic retail giant, Pantaloon Retail gained 7 lndia on the same day, while Shoppers Stop, an Indian department getail chain and emerging retailer, gained 2. Rate of growth of GDP at current market prices during this period at Those opposed to FDI worry that opening the door to pound gorillas will draw away consumers from these tiny outlets to giant departmental stores, and squeeze their suppliers too.

Sign in to write a comment. The onus of proving compliance with these conditions could rest with the concerned retail chain.

Price rise due to the monopoly of foreign retailers 3. Furthermore, todays intermediaries amid producers and customers add no value to tne products, aaalng nugely to Tlnal costs Instead.

Fdi in retail in india | Free Essays –

These conditions stipulate that: In order to provide dynamism and efficiency in the marketing system, large detail are required for organized retailing, linked with the back end of the value chain. India is already a key sourcing country for some global retailers.

Farmers and small producers will benefit in the long run from better prices for their products and produce, while consumers receive esday quality products at lower prices, along with better service.

essay on fdi in multibrand retail in india

Organized etail has Just 20 percent market penetration in China, despite a 20 year lapse since the initial introduction of FDI. To understand the changing trends of Indian Consumer. Efficient Small and Medium Scale Industries 8. To evaluate the overall position of the entry of FDI in multi brand retail in India, secondary data has vdi collected from various published sources and websites. The new policy will allow multi-brand foreign retailers to set up shop only in cities with a population of more than 10 lakhs as per the census.


Retailing is the interface between the producer and the individual consumer buying for personal consumption. FDI in front-end retailing is imperative to derive full advantage of the value chain for the producer and the consumer. The specter of large supermarket brands displacing traditional Indian mom-and-pop stores is a hot political issue in India, and the progress and development of the newly liberalized single-brand retail industry will be watched with some keen eyes as concerns further possible liberalization in the multi-brand sector.

Should a minimum threshold limit for investment in backend infrastructure logistics be fixed? Skip essy main content. The government will go for surprise checks and if found irregularities then the deed will be broken with a second of time.

FDI in multi brand retail sector of India and its Effects

India is the only major country which has still not allowed FDI in retailing. Otherwise, the full range of benefits will not be realized.

essay on fdi in multibrand retail in india

The proposals received and approved related to retail trading of sportswear, luxury goods, apparel, fashion clothing, inddia, hand bags, lifestyle products etc.

An Overall View of FDI allocation in India Foreign direct investment is the acquisition of assets in a country by foreign entities for the purpose of control.

essay on fdi in multibrand retail in india

However, global retailers investing in new markets have not hampered local retailers. Organized retailing refers to trading activities undertaken by licensed retailers, those who have registered for sales tax, income tax, etc. Even though India has well over 5 million retail outlets, the country sorely lacks anything that can resemble a retailing industry in the modern sense of the term.

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